Arcade Fire’s “The Wilderness Downtown” still amazes me…

For my Facebook friends, you’ve seen this post from me awhile back when it was released. However, it’s definitely worth a repost. This is the first interactive video I’ve seen that integrates the technology beautifully and seamlessly, yielding a personalized and unique experience for the user.

First, you’re prompted to enter your address… for the best experience, choose one that you’re really familiar with – perhaps where you grew up. The video then inserts satellite imagery of that address from Google Maps into “The Wilderness Downtown” video, and as you’re watching and listening, your personalized story unfolds. Using html5 is the technology behind this inspirational piece, the catalyst that helps the user resonate and connect to the visuals, the song and the band.  Simply. Brilliant.   Here’s a link to this video.


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