Equals this really cool video. It does a great job in capturing the close-up detail of the ink traveling down the stream of water, creating these really cool illustrations. In addition to this being visually interesting, I think conceptually, it does a clever job in reinforcing the message in how it only takes a tiny bit, a drop (in this case of ink) to infect a large area. If there’s one thing that bothers me, it’s that woman’s voice. It’s too dramatic and over-the-top. Regardless, it’s definitely worth checking out – if for nothing else – marveling at the captivating visuals!