A Glimpse into the Mind of Edouard Salier

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The Replicants “User” | Directed by Edouard Salier

I love the concept of the flip book featured here. Although you’re seeing the same composition pretty much through this whole video, the style of the visuals changing up so frequently keep it fresh. Whether it’s photography, motion sequences or hand drawn visual elements and typography, the variations keep you fixated throughout the piece. It almost mesmerizes the user into watching it oh-so-intently, so you try not miss anything flipping by you. I will mention there are a few surprises as well along the way, which also help to keep it fun and interesting.

The Replicants "User" | Directed by Edouard Salier

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Nike “Woman” | Directed by Edouard Salier

Although this commercial shows an expressive style of animation, and it’s pretty dark in its nature, the concept of this piece still captures the spirit of all of Nike’s athletes, showing: strength, determination, endurance and not to mention the ability to persevere through anything – even what Mother Nature throws your way. All because you’re wearing Nike of course. They don’t even have to show the clothes or accessories anymore b/c their name carries the poise and reputation in this world-renowned brand. For this reason, a director like Salier doesn’t need to show their products either – but, it is implied by watching this play out. Brilliantly executed!

Nike "Woman" | Directed by Edouard Salier

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Jehro “I Want Love” | Directed by Edouard Salier

I’m including this because I love how the waterly texture, extra-vivid colors and how he managed to integrate them with the illustrative typography. Even the layering used when the painterly textures overlap and the colors bleed over another, while the text and type convey the lyrics throughout… all of that combined with the illustrations just really bring this video to life.

Jehro "I Want Love" | Directed by Edouard Salier

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Tété “L’envie & Le Dedain” | Directed by Edouard Salier

I have no clue what this guy is singing about, but with the type visuals and the ability to stop and start, I might be able to teach myself some French by the time I look up the words for translation. The song and the singer are definitely not my personal favorites, but I’d venture to say Salier’s video for Tété’s song has definitely elevated his cool factor for sure. (Not sure about you, but he kind of reminds me of a French version of Hootie & the Blowfish.) Ok, back to the video though… what I LOVE is the how interesting the visuals are in this piece, with the constant camera moving into Z space, rotating, incorporating the singer surrounded by the layering of lyrics that seem to pop up in perfect time with the music. I LOVE the European/Neville Brody style of using poster fonts on 90 degree plains to create a rhythmic, visual flow throughout. AND, I’m a big fan of black and white, so at any point, I could do a screen capture and admire the composition at that instance. Take a peek.

Tété "L'envie & Le Dedain" | by Edouard Salier

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