No More Candy for These Drunken Toddlers!

JACK DANIELS WHISKEY-INFUSED, CHOCOLATE-EATING… BABIES???

This is definitely one of those instances where the style of advertising and the cultures between agencies around the world differ and push boundaries. At first glance, I immediately thought, “Oh that sleepy baby is so cute!!!” Then, when I saw what the ad was for (whiskey-infused chocolates), the image had a totally different connotation. Let’s just say that my secondary reaction was a bit more surprised they took it there. Then, after collecting my thoughts, I gave the entire campaign another look – and well, it’s really freakin’ cute. Not everything you see is “real.” I’m pretty sure parents aren’t going to be “swayed” into getting their children drunk. More importantly, I’d be willing to bet there aren’t any toddlers that will be lured into the deep, dark realms of whiskey-hood either.  It was effective in making me look… and look back, and look back a third time!  On a side note, I wonder why no female toddlers were used in the making of these ads… Is this hinting that advertising is still a man’s world?  (Just kidding… calm down… no need to have a hissy!!)

In this hilarious print ad campaign by Dentsu South America, adorable images of “drunken” toddlers are used to sell chocolates infused with Jack Daniels whiskey. L’Univers de Chocolat is a highly regarded French confectionary in Sao Paolo, Brazil, started by Chef Nicolas Galland. Dentsu has been the world’s largest single-brand advertising company for almost 40 years and this “Funny Baby” campaign won the creative directors, Felipe Cama and Alexandre Lucas, a Gold Outdoor Lion at Cannes National Advertising Festival 2010. These charming pictures were photographed by Rogério Miranda, who was voted the 13th best advertising photographer in the world in 2004, by Archive magazine. While some may find the inebriated baby ads controversial, I can’t help but wonder where I can get some of these chocolates.  — Visual News, article found here.

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